Science: it’s a girl thing

Just in case you missed it, the European Commission made this video to encourage young women into science:

You might be mistaken for thinking it’s an advertisement for a new make-up brand called ‘Science’, but apparently someone actually thought that this hideous example of gender stereotyping would be a good way of getting girls interested in pursuing a scientific career.

Perhaps unsurprisingly the video was withdrawn fairly swiftly, but how it ever got made perplexes me. Taking a look at the website yields yet more pink and pastel, although it’s by no means as offensive as the video…

…except perhaps for this choice of science factoid that is deemed of interest to young women:

All in all it appears that the European Commission either has a very low opinion of women, or perhaps they just employed Sterling Cooper as their marketing consultants.