I work as a museum where we are constantly trying to improve our science communication to get scientific principles across in an accessible and concise yet accurate way. It is not easy.
Science is complicated – as is the world that science attempts to describe and interpret. This makes it difficult to package science in a sound-bite-sized chunk that the lay person can quickly grasp. We end up having to trim away much of the reasoning, context and alternative interpretations of what we try to report, leaving a core of information that comes across as authoritarian and dogmatic. This is the antithesis of the scientific method. Continue reading